Who are we?

Buchanan PR is a London-based arts PR agency specialising in creating and managing PR campaigns for West End theatre, touring productions in the UK and Europe and children’s theatre. We are a driven and energetic group of young women with 25 years experience between us. We have a wealth of experience in working with celebrities and influencers and pride ourselves in creating broadcast-led and digital PR campaigns, maximising the right exposure for our clients as well as organising and managing large-scale PR events to the highest standard.

Buchanan PR was founded by Director Alex Buchanan, formerly Head of PR for Amanda Malpass PR where she worked for almost a decade. Alex has overseen and supported original PR campaigns for major West End and London productions including Magic Mike Live, Back to the Future – The Musical, Grease, The Prince of Egypt, Bat Out of Hell – the Musical, Elf the Musical, McQueen, Project Polunin for Sergei Polunin, The Girls, Captain Corelli’s Mandolin, Chicago (revival), Michael Flatley’s Lord of the Dance, The Railway Children, Mamma Mia! The Party, The Secret Diary of Adrian Mole, White Christmas, Sleepless, The View Upstairs, Working, The Rink as well as working on existing campaigns for MAMMA MIA!, Jersey Boys and Stomp.

Alex was also Head of Touring at Amanda Malpass PR and has overseen the publicity on several tours including The Band, Calendar Girls the Musical, The Full Monty, Brief Encounter, Grease, Jersey Boys, The Addams Family, Mandela Trilogy, Some Mothers Do ‘Ave ‘Em and the 20th Anniversary production of Rent.

Alex is joined by publicists Amy Johnson, Sarah Wharton and Nirvana Chelvachandran and administrator Ginny Bootyman. 

Current & upcoming projects

Previous projects

Get in touch

Buchanan PR
Fourth Floor,
43 Whitfield Street,
London, W1T 4HD

ginny@buchananpr.co.uk